Posts tagged ‘communications’

And the Tagline Is…

A Girl’s Guide to Social Media, Communications, and Life As I Know It.

I know – it’s a little long. But brevity has never been my strong suit. Take a look at my Second Life post if you don’t believe me. Finishing my work early is also not one of my defining characteristics, which is why I’m enjoying a Web 2.0 July 4th alone with my laptop while my boyfriend lounges at the pool with his friends. But I digress…

A million thanks to those of you who voted on my tagline! I had such fun reading everyone’s comments and it was great to view the spike in my blog stats.  ; )

The official tally ended up at 10 votes for A Girl’s Guide to Social Media, 1 vote for Web 2.0 from a PR Perspective, 5 votes for Beyond Press Releases: Your Daily Dose of Web 2.0, and 1 vote for Communications in a Web 2.0 World.

It’s clear A Girl’s Guide to Social Media was the overwhelming favorite. I felt compelled to tweak that tagline a bit because my blog attempts to address social media through a communications lens, which I didn’t think the original tagline made clear. And I wanted room to occasionally blog about topics of interest to me outside of Web 2.0 and communications.

Stay tuned for my custom header idea. I have the perfect design in mind, but I have no idea how to create it. I may have to employ the services of mahjesstica. Check out her custom designed smoke.

Thanks again to the tagline voters and happy July 4th to all!

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July 4, 2008 at 2:17 pm Leave a comment

Vote On My Tagline!

It’s about time I assign a tagline to my blog and what better way to do so than have my readers – all 5 of them at last count – vote on their favorites. In case you haven’t figured it out already, my blog focuses on social media and web 2.0 through a communications/public relations lens. I’d love for the tagline to convey this theme in a fun and catchy way. This might be a tall order, particularly when you read some of the options below. But I’d welcome your thoughts on which tagline comes closest.

Here’s what I’ve come up with so far:

Melissa’s Musings

A) A Girl’s Guide to Social Media

B) Web 2.0 from a PR Perspective

C) Beyond Press Releases: Your Daily Dose of Web 2.0

D) Communications in a Web 2.0 World

Please comment to submit your vote. And feel free to suggest your own tagline. I can’t promise cash prizes, but you’ll get a special shout out in a future blog post if I choose your suggestion. And thanks go to my coworker Kevin for coming up with this poll idea!

June 19, 2008 at 3:42 am 15 comments

Press Credentials for Everyone! (Response to We the Media)

My first blog assignment is to identify what I think is the most important point in Dan Gillmor’s “We the Media” and explain why. But first, a quick word on Gillmor himself because I think it’s relevant. Gillmor spent years writing for mainstream newspapers including the Detroit Free Press and the San Jose Mercury News. More recently he founded Grassroots Media Inc., a project with the goals of “enabling grassroots journalism and expanding its reach.”

Gillmor’s personal journey echoes part of the progression of media that he describes in his book – the movement from the “big business of journalism” to grassroots journalism written for the people, by the people. I think the title of Gillmor’s book says it all: We the Media. The most important point he makes is that all the technology and innovations that fall under the umbrella term “new media” have cracked opened journalism so that, in Gillmor’s own words, “people at the edges [can] participate in the news gathering and dissemination processes.” In other words, it’s now incredibly easy for users or consumers of news to become producers of news. For example, anyone with an internet connection and a laptop can start a blog. Projects like OhmyNews, an online news service in which citizens act as reporters, epitomize the possibilities.

We the Media goes on to describe the implications of this transformation for business, newsmakers, and big media, among others. Given my role as a communications professional, I was particularly interested in Gillmor’s thoughts about how the public relations sector can harness new media to communicate smartly. He makes interesting points about how new media like chat rooms, discussion boards, blogs, RSS feeds, etc. enable pr professionals to listen and learn from their publics, create transparency, open lines of communication, solicit feedback from customers, distribute information widely, and engage in more fine-grained pitching.

One other observation – I think We the Media is particularly tough on business. Perhaps Gillmor’s years as a journalist has made him a bit cynical. The good thing is that instead of simply railing against companies for their shortcomings, Gillmor provides good examples of how business can (and must) use new media to learn from their customers and become more open and truthful. 

In short, the key point is that business, journalism, public relations, and politics can all be made better by listening to and enabling the participation of the average Joe.

June 8, 2008 at 10:04 pm 1 comment


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